How To Target People For Auto Repair On Facebook

This shouldn't come as a shock to any of you: Facebook ads all the same dominate!

As we took a await at our top posts from terminal twelvemonth, we saw that Facebook ads remained central in the conversation of automotive digital marketing.

Turning the corner into 2022, dealerships are continuing to sharpen their marketing tactics on Facebook.

If you're similar united states, your marketing squad probably spends a practiced corporeality of time planning and building the perfect Facebook ads, and so it's important to understand the ins and outs of this powerful platform.

Whether y'all're a car-marketing beginner or a seasoned conversion-optimizing pro, hither are merely a few of our high-bear on Facebook marketing tips to aid you lot launch your ads on the right route in 2022.

1. Follow the Funnel

We're putting the large one start.

The sales funnel model isn't just for sales. In fact, every campaign we've ever launched at 9 Clouds is purposefully aligned to the top, middle, or bottom area of the funnel.

It'south hard to overstate how of import this alignment is — non only for your Facebook ads, but also for all aspects of your entering marketing.

Before you even begin creating a Facebook ad, decide which area of your sales funnel it is intended to reach. How volition this campaign guide the heir-apparent's journey and help you bear witness ROI?

These questions will help you cull which campaign objectives, audiences, formats, placements, and content to utilize.

Choosing a more specific audience allows you to choose more relevant content.

ii. Match Your Inventory to Known Demographics

You already know everything in that location is to know about your product, so why non spend some fourth dimension learning nigh the people who buy information technology?

Facebook is packed with targeting tools that allow you to achieve the right demographic at the correct fourth dimension.

Show the right vehicles to the right people at the right time, and you lot'll find a healthy boost in relevance metrics, click-through rate (CTR), and cost per click (CPC). Larn more about these (and more) Facebook advertising benchmarks in our free Functioning Benchmarks Written report.

3. Utilize Your CRM Data

Facebook advertising isn't only reserved for attracting new customers to your store.

Contempo leads and past purchasers in your CRM are more probable to resonate with your dealership's bulletin than a stranger, equally they've already expressed interest in you lot!

For example, if yous are trying to sell the newest Ford truck on your lot, consider incorporating a custom audience of past Ford truck purchasers into your targeting.

From here you can build a Special Ads Audition based on these past purchasers to expand your Facebook ad accomplish.

There are many more ways to integrate your CRM information into your Facebook marketing. Picket our webinar all well-nigh the topic!

4. Throw Hyper-Targeting into the Mix

While you're including custom and Special Ads Audiences into your targeting (see previous tip), yous might want to consider taking information technology a step further by hyper-targeting some ads to people in more specific situations.

What if, for example, y'all wrote a blog post about the best cars for new parents, and then yous linked that blog post to a Facebook ad shown just to new parents? What if you did the same for dog owners?

These are slap-up ways to attain a higher relevance score on your ads, which would, in turn, lower your CPC — and yield more than clicks with less coin.

Of course, your dealership marketing squad likely doesn't have time to write hyper-specific web log posts for every category of person in your market, but it doesn't injure to start with one or two of your known high-value groups.

5. Prevent Unnecessary Clicks

That person who just purchased a vehicle from your dealership terminal week likely won't be in-market for a while. So why would they want to see your advertising? (Respond: they don't!)

Exclude this client (and others similar them) by uploading your contempo sales lists into Facebook offline events. From hither yous tin exclude this audience from your Facebook ads.

This will prevent paying for unnecessary clicks and allow y'all to focus your money where information technology really counts.

Facebook has some great tips for tailoring your audience by excluding certain criteria. Not only does this lower your CPC, it also reduces the money spent on wasted clicks and allows y'all to attain more people who are more likely to benefit from your ad.

facebook advertising tips for auto dealers

vi. Mind Your Placements

On Facebook, targeting isn't just about the qualities of the person being targeted; it's as well about the specific platform on which the person will see your ad.

Facebook advertisement placements are the platforms and networks where your ads go displayed. When advertising on Facebook, your ad placement has a large impact on cost.

Facebook's default advertisement settings will run your ad on its Audience Network, both Facebook news feeds (desktop and mobile), Instagram, and Facebook Messenger. While Facebook recommends running your ads everywhere inside its ecosystem, the CPC can vary by every bit much every bit 550%, so tread wisely.

Each of these platforms offers unique benefits, and we recommend tailoring every ad to the specific platform where information technology volition be seen.

7. Test Weird Things

In digital marketing, insights are important. Our team constantly split-tests Facebook campaigns to come across which version works better.

For example, our team discovered that using no phone call-to-action (CTA) button on a carousel ad volition get more clicks than using one of the congenital-in CTA buttons (such equally "Shop At present" or "Learn More").

We've too institute that photos from the dealership will get significantly more than engagement than stock images from the manufacturer.

Merely testing too goes across the ad itself. Facebook can see what people practice after they click your advertizement. In fact, your destination pages also have an impact on ad performance — so test them out to see what works best!

Lilliputian tests like these can brand a large bear upon on how you lot optimize your dealership's campaigns over fourth dimension.

A/B testing also prevents y'all from putting all your eggs in one basket. If i of your ads falls on its face (or gets rejected by Facebook), you still have a pony in the race.

The chassis carries the body of the car, and is classified as car or truck.

8. Fix Your Achieve With Special Ad Audiences

Automotive Facebook ad targeting should always be intentional, just sometimes it can exist tough to rely merely on interests or demographic data. You don't want to "wear out" your core audience by using the aforementioned targeting every calendar month.

Facebook Ads Manager offers Special Ads Audiences (SAAs) to assistance your dealership attain more people who are likely to collaborate with your ads.

SAAs are very similar to Lookalike Audiences, which tin't be used nether the Special Advert Category for Credit (which all automobile dealers must now use).

Just similar Lookalike Audiences, SAAs can exist based on your website traffic or lists that you upload into Ads Manager.

How to Reach Your Core Audience with Facebook Ads

Those are only a handful of our insider tips for targeting your automotive Facebook ads. We hope you constitute them useful! If you're looking for more, MobileMonkey has a bully eBook listing seven actionable Facebook advertising tips for 2022.

We accept enough more on our site, besides. Read more of our recent posts on Facebook advertising for auto dealers, and, as always, contact us if y'all have whatever questions.

Want to swoop deep into Facebook advertizement for auto dealers? Check out one of our nigh popular eBooks, Facebook Advert for Auto Dealers, where we have a close look at Facebook ad tips and tricks for dealerships.

If you're ready to reach real results with a trusted digital marketing partner, contact us for a custom digital marketing proposal for your dealership. We guarantee that our services will increase your net conversion rate by at least 25% in the first six months.

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